The Odeon cinema in Loughborough has drawn me like a moth to a flame since our arrival in the town last year. I find the art deco façade of the building to be inspiring and I have photographed it on many occasions. The lines and contours of the building look to me as if a graphic designer has taken a pen and drawn across the sky. I love the way the Odeon sign works with the building. The lines of the sign like the façade are very clean but in a very different way, modern and shinning. Where the sign meets the building the paint has flacked away as if it is sympathetic to the older façade. The overall result is extremely pleasing.
It’s not clear as to whether the building you see today was how it was when it was built. The cinema was originally opened as the Empire in 1914 and was designed by Archibald Hurley Robinson. It seems that the building was refurbished in 1936 and perhaps the façade was updated (1). I would image that the architecture would have been even more splendid when it first opened it’s doors.
Recent news in the town is that we are to have a new multiplex cinema. The cinema including it’s new bars and restaurants will be built on the site of the old hospital at Baxter Gate. The construction has began but there is little above the ground at this stage. The hoarding around the site includes an artists impression of what the finished building will look like. I can’t say that it fills me with the same level of inspiration as the Odeon. I wouldn’t expect the new cinema to be built in a similar art deco style but I would have preferred it if they had designed something more inspiring than brown brick and shop fronts.
I wonder what the fate of the existing Odeon will be? Whilst the university increases the number of people in the town during term time I can’t imagine that there will be enough demand for two cinemas. It would be a shame if the Odeon were to be abandoned and it fell into disrepair. The cinema in my old neighbourhood of Kings Heath was left in this way and it wasn’t long before it was struck by arsonists. That would be a sad ending indeed for a building which has inspired me the way the Odeon has.